art & design direction
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Montblanc - Joy of giving

art direction, design, pos design

In the spirtit, that it is greater to give than to receive a gift, 
Montblanc celebrated the joy of giving all year round.
Its eye-catching designs promoted Montblanc as the perfect gift for various gift-giving occasions. Handmade in Japan, six intricate objects for each occasion were crafted entirely of ribbon in different colours by ribbon artists Ribbonesia. Around the world, the visuals were used in point-of-sale communication, online advertising and social media.

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