art & design direction
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Montblanc - Modern Trailblazers

interior design, pos design, product design

The task was to create a concept for an international digital annual campaign for Montblanc as well as a suitable visual
identity that supports the “Lifetime companion for the modern traveller“ positioning of the Montblanc brand.
The visual-merchandising concept tooks the campaign into
all 520 Montblanc boutiques around the world, employing analogue and digital execution with its topographical, three-
dimensional design being integrated into POS and display windows.

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