art & design direction

Panasonic dumbbell packaging

design, packaging

Panasonic focuses on the power of a worked-out, balanced and dynamic sound. We called it: Heavy Sound. This required a head-turner.

From a specific perspective, the Bluetooth® RP-BTD 10 overhead all of a sudden looked like dumbbells. Thus, we created a packaging that visualises the headphones Heavy Sound by showing their dumbbell-shaped powerful outline.

Panasonic_Dumbbell_front.jpg
Panasonic_textchart.jpg
Panasonic_Dumbbell_perspect.jpg
Panasonic_Dumbbell_back.jpg
Panasonic_Dumbbell_rack.jpg